Tuesday, 6 December 2016

35th Annual Alumni meet Of Kakinada Engineering College was held at Gayatri Widya Parishad PG College

Nostalgia of the happy college days brought the ex-students of the Kakinada Engineering College together to Walk down the memory lane on Sunday, The 35th Annual Alumni meet Of Kakinada Engineering College was held at Gayatri Widya Parishad PG College amidst fun and emotional reunions.

35th Annual Alumni meet Of Kakinada Engineering College was held at Gayatri Widya Parishad PG College


The meet was attended by more than 100 ex-students and their family members. The college buddies not only recounted the times they spent together in the classrooms, the canteen and on the lawns, but also shared the ups and downs in their lives in the later years. Several games, quiz competitions etc. were held to mark the Occasion.
"Reunion is always great, so the alumni meet not only helps to share our emotions but also in exchanging aspects of technology. Everyone should use their knowledge for the better. ment of the society," said AP Public Service Commission chairman Udaya Bhaskar, who attended the meet as the chief guest. He attributed his growth to the Kakinada Engineering College (KEC) and advised the younger batches of alumni to actively participate in various activities. AVVS Prasad, the founder member, thanked the members for their support in organising the meet for the last 35 years Without any break.

Mr. Udaya Bhaskar Was felicitated by the executive commit. tee of KEC Alumni. Shri Krishna, president of the alumni and director of Fiber Grid network, proposed a vote of thanks.

Lifetime award for AU Professor Nandipati Subba Rao from the Geology department

Lifetime award for AU Professor Nandipati Subba Rao from the Geology department


Professor Nandipati Subba Rao from the Geology department of Andhra University has been honoured with "Lifetime Achievement Award-2016 for professional excellence. Professor Subba Rao has received the award from Justice SK Krishnan, Judge - Lok Adalat, High Court of Madras, during the 2nd annual research meet 2016 of Venus International Foundation in Chennai on Saturday.

The foundation is devoted to cultivating the rising generation of entrepreneurship and innovation and also focused on advancing research and economic growth making up the initial starting point. Subba Rao Was chosen for the award in recognition of his research contributions in geology, especially hydrogeology.

His research had led to publication of more than 100 research articles in national and international journals of repute, while he guided 9 PhD and 3 M.Phil students. He completed six research projects sponsored by DST UGC and CGWB. Prof. Subba Rao's significant contributions have been On Various aspects of groundwater geology that brought him a nomination on the editorial board of many national and international journals.

Sunday, 4 December 2016

Hungama Digital Media bags two awards at the Abby’s ’09 for Ghajini

Hungama Digital Media Entertainment Pvt Ltd, the largest aggregator, developer and publisher of Indian entertainment content globally, stood tall at Creative Abby’s ceremony at the ‘Goafest, 2009’ with one Silver and one Bronze award for the ‘Viral and Email Marketing’ and ‘Integrated Digital Campaign’ categories respectively for the ground breaking digital campaign created for the Bollywood blockbuster, Ghajini. Commenting on the success of this initiative, Neeraj Roy Managing Director and CEO, Hungama Digital Media, said, “It is an honor for me and my team to receive these awards in a prestigious platform like the Abby’s. These awards are not only appreciation for our team’s innovation, hard work and dedication, but also a definite sign of how the digital platforms have witnessed phenomenal growth and recognition over the past few years. While I am proud of being given these awards for the initiative taken by us for Ghajini, the sheer potential of the digital platform indicates that we have a lot more to explore and conquer.”

Madhu Mantena, producer of Ghajini also reiterated the potential of the digital medium while congratulating Hungama Digital Media for their award. He said “I feel very happy that the digital initiatives taken for Ghajini have been appreciated at such a renowned forum. The online initiatives have added greatly to the success of the film across the world, by generating curiosity around its interesting elements, without giving away the plot. I hope to continue working with Hungama to use the full potential of the digital medium.”

The integrated digital campaign for Ghajini was able to engage one million visitors over a period of two months. The website created for Ghajini was a phenomenal success, generating 3 lakh unique visitors prior to the release of the film and 4 to 5 lakh unique visitors post the release of the film. The two virals engaged with close to 2.5 lakh people, with more that 10,000 users posting their pictures on the ‘Wall of Suspects’ viral. Ghajini was marketed as a path-breaking film. Labeled as the Indian film industry’s ‘best kept secret’, very little information about the movie was communicated prior to its release. The digital campaign too integrated the plot in a way that teases the user just enough but did not in any way give away the suspense of the film. The website true to the theme of the film refreshes itself every 15 minutes just like the central character’s memory. No matter which section the user is accessing, every fifteen minutes you are driven back to the homepage. The website was also extremely heavy with video content, but was extremely easy to navigate and load.

The two virals, the www.wallofsuspects.com and www.findGhajini.com give the user the experience of the chase in the movie. Exclusive videos of Aamir Khan have been shot and used for the viral www.findGhajini.com. In this viral application, the user plays the role of Sanjay Singhania and tries to find Ghajini through the clues provided. After the user finds a clue, they are lead to find the next one. Once the user finds all the clues, he/she can put them together and dial a unique phone number, to hear Aamir Khan telling them over the phone, “I know who you are, I’m coming to get you on December 25th” (the release date of the film.)

Hungama Digital Media has been in the digital entertainment industry for the past ten years and has made a significant contribution to create maximum visibility for South Asian content. Hungama has created path breaking initiatives on the digital space, which not only capture the essence of Bollywood films, but also encompass all the key elements to attract mobile and internet users to the theatres.